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Custom Skincare Formulation
Serums, creams, cleansers, moisturizers, masks, toners and treatment products developed for your brand.
View ServiceCanadian Formulation Lab · Private Label Partner
Canadian beauty
formulation,
from concept to finished product.
We help beauty brands, salons, clinics and entrepreneurs develop custom skincare and haircare products — powered by Canadian botanical inspiration, formulation science and private label expertise.
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Our Services
Formulationservicesfromconcepttofinishedproduct.
We help beauty brands, salons, clinics, retailers and entrepreneurs develop custom skincare and haircare products — designed around your audience, story and goals.
02
Custom Haircare Formulation
Shampoos, conditioners, hair masks, scalp treatments, leave-ins, oils and styling products.
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03
Private Label Development
Ready-to-customize formulas with your branding, packaging and product story.
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04
Ingredient Concept Development
Signature formula stories using maple leaf, Canadian honey, wildflowers and other botanicals.
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05
Packaging & Brand Support
Bottle, jar and tube selection, label direction and premium product presentation.
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06
Sampling & Formula Refinement
Sample rounds, texture, scent and sensory direction before launch.
View ServiceHaircare Formulation
Custom Haircare
Customhaircareformulation,madeforyourbrand.
From daily-use shampoos to premium treatment masks, we develop custom haircare formulas designed around your brand, target audience, texture goals and ingredient story.
Shampoo
Conditioner
Hair Masks
Scalp Care
Leave-In Treatments
Hair Oils
Repair Treatments
Hydration Products
Capabilities
Skincare&personalcareformulationcapabilities.
A broad spectrum of beauty-focused formulation directions — customizable for your brand, audience and product positioning.
Brightening
Formulas designed for a luminous, even-toned appearance.
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Moisturizing
Rich, comforting hydration for a soft, nourished feel.
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Anti-Aging Appearance
Formulated for the appearance of firm, refined skin.
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Anti-Wrinkle
Formulated for a smoother, more refined skin appearance.
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Acne-Prone Skin Support
Gentle, balanced formulas for blemish-prone routines.
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Dark Spot Appearance
Designed to support an even, radiant skin look.
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Exfoliating Products
Smooth-textured exfoliators for a polished finish.
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Lip Care
Soft, conditioning lip balms and treatments.
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Body Care
Body lotions, washes and scrubs designed for daily ritual.
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Face Masks
Sensorial masks across cream, gel and clay textures.
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Cleansers
Gentle, effective cleansers for every skin type.
Customize This →Signature Ingredient Concepts
SignatureCanadianingredientconcepts.
Our formulation direction is inspired by the natural identity of Canada. These ingredients can be used to create a unique product story for skincare, haircare and personal care lines.
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Hero Botanical
“From the canopy that turns Canada crimson each autumn — a signature direction for distinctly Canadian skincare and haircare lines.”
Acer saccharum
Maple Leaf Extract
An iconic Canadian botanical direction for brands that want a bold, recognizable, nature-inspired formula story.
- Antioxidant-rich
- Skin-clarifying
- Naturally smoothing
Quebec & Ontario forests→
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Sensory Direction
“Slow-gathered from Canadian wildflower hives — a direction that brings warmth and a humectant glow to formulas across categories.”
Mel canadensis
Natural Canadian Honey
A warm, rich, sensory ingredient direction ideal for moisturizing, soft-feeling and premium texture-focused beauty products.
- Deeply hydrating
- Naturally soothing
- Sensory richness
Prairie & Boreal hives→
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Botanical Accent
“Born of meadows that bloom from May to September — wildflowers lend lightness, brightness and a quiet floral signature.”
Florae sylvestris
Canadian Wildflower Extracts
A floral botanical direction for fresh, nature-inspired skincare and haircare concepts.
- Refreshing aroma
- Skin-balancing
- Botanical diversity
Wild meadows, BC to NS→
Hero Botanical · 01
Maple Leaf Extract
From the canopy that turns Canada crimson each autumn — a signature direction for distinctly Canadian skincare and haircare lines.
Benefit
Antioxidant-rich
Benefit
Skin-clarifying
Benefit
Naturally smoothing
National Identity
ProudlyinspiredbyCanada.
Red and white. Maple and honey. Forest and field. Our visual and botanical identity is drawn directly from the Canadian landscape — refined into a modern, minimal beauty experience.
The maple leaf stands as our hero symbol. Honey and wildflowers tell the story of the country it came from.
MapleHoneyWildflowerSnowForest
How We Work
Fromideatomarket-readyformula.
A clear, considered six-step process that takes your brief from first conversation through sampling, refinement and production planning.
01
Discovery Consultation
We understand your brand, audience, product category, budget, timeline and desired formula direction.
02
Product Concept
We define product type, ingredient story, texture, scent, packaging direction and brand positioning.
03
Custom Formulation
We develop the formula direction for skincare, haircare or personal care based on your goals.
04
Sampling & Refinement
Sample rounds and adjustments to texture, feel, scent, appearance and performance direction.
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Packaging & Label
Aligning the formula with bottles, jars, tubes, labels and final product presentation.
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Production Planning
Preparing the project for private label, batch production, launch and business use.
Who We Help
Builtforbeautybusinessesreadytolaunch.
Beauty Brands
Launch a full skincare or haircare line under your own brand.
Salons & Spas
Branded retail and back-bar products that match your service.
Clinics
Professional-feel formulas to extend your in-clinic experience.
Retailers
Exclusive product lines developed for your customer base.
Influencers & Creators
Signature beauty product lines with a story your audience loves.
Entrepreneurs
End-to-end support from idea to a launchable product range.
Wellness Brands
Botanical formulas aligned with a clean, considered lifestyle.
Canadian Product Lines
Brands wanting a distinctly Canadian story and identity.
Inside the Lab
Concept · Sample · Launch
Lab-Minded Process
Formulationsupportwithalab-mindedprocess.
We combine creative product development, ingredient storytelling, formulation planning, sampling and quality-focused refinement to help brands create professional beauty products with confidence.
Formula Development
Building stable, balanced formulas for skin and hair.
Ingredient Research
Sourcing and pairing botanicals with intention.
Texture & Sensory
Glide, finish, scent and after-feel — refined.
Product Category Planning
Structuring your line for clarity and impact.
Packaging Compatibility
Validating performance inside the bottle, jar or tube.
Quality-Focused Refinement
Iterations until every detail is considered.
FAQ
Thingsyoumaywanttoknow.
Yes. We develop custom skincare, haircare and personal care formulas based on your brand brief — including ingredient direction, texture, scent and finish.
Yes. We support private label projects where you can build a beauty line under your own brand, with formula direction, packaging and label support.
Skincare (cleansers, serums, moisturizers, masks, body care) and haircare (shampoos, conditioners, masks, leave-ins, scalp care), plus broader personal care concepts.
After we agree on the brief, we develop sample directions for your product. You review the samples, share feedback, and we refine until the formula matches your vision.
Timelines depend on category, complexity and packaging. Most custom projects move through discovery, sampling and refinement over several weeks before production planning.
Yes. We help align your formula with the right bottle, jar or tube, and guide label and presentation choices so the final product feels cohesive.
Absolutely. Canadian-inspired stories — maple, honey, wildflowers and other northern botanicals — can be built into your formulation and brand identity.
Use the Request a Quote form and share your product category, vision, budget and timeline. We'll come back with a tailored proposal for your project.
Request a Quote
Telluswhatyouwanttocreate.
Share your project. We'll come back with a custom quote tailored to your formulation, packaging and timeline.